About Us

Ben Cheetham - Founder and CEO

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Ben is a highly ambitious final year Durham University student and the current Co-President of Entrepreneurs Durham, the largest student-led business and entrepreneurial society at Durham University, with over 3,000 active members. 

Ian Byland - Head of Product Development

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Ian is an entrepreneurial, innovative and highly influential industrial design professional with 25 years comprehensive experience in product development, sourcing, logistics, sales to retailers and manufacturing in China. 


He has proven experience managing watch projects from concepts through to delivery across design, development, production, sales, shipping, and delivery.